Demna Gvasalia’s special talent is turning the banal into contemporary hype. The Vetements aesthetic is always DIY – prime example: Reebok Instapump Fury’s Sharpie-laden design.
On the Fall/Winter 2017 runway Demna Gvasalia brought out new Reeboks – but call it an ”old” take. Behold the worn-out white sneaker in everyone’s closet. There’s no scrawling here but it looks 10 years old.