Jordan Brand desperately needs to regain the trust of its consumers. Yes, people will still buy Jordans because they’re Jordans, but you’ll also lose consumers in the process. Not everyone is stupid, and some people value their dollars more than Jordan Brand seems to value its heritage. MJ was once known as the greatest basketball player to ever live. Now he’s being regarded as a brand that releases shoddy products that are of the originals. Not a great way to celebrate a legacy.
With this year’s scheduled releases of Air JordanThe ‘Alternate’ edition will resemble that of the ‘Chicago‘. Like done on previous models, the color blocking will be changed. They will also have a similar look of the ‘History of Flight’ Sample.
This Air Jordan 13 features a White, Metallic Silver and University Red color combination. Featuring a White leather upper, Red and Metallic Silver accents complete the look.