Isaiah is a lot like most 11-year-old boys. He loves basketball, videogames, cooking and watching TV. However, he’s also spent extended time as a patient at Doernbecher Children’s Hospital. We teamed up with Doernbecher to let Isaiah bring his own creative vision for a Jordan shoe to life.
While at Doernbecher, Isaiah became known for is stoic approach to treatment – never complaining. His mom would call him “Superman” because he was “strong as steel”. Young Isaiah embraced his newfound strongman reputation in the design of the Air Jordan 4 DB.
Unlike any Jordan to come before it, the first thing that draws your attention is the Superman ‘S’ shield woven label on the tongue. Warner Brothers was touched by Isaiah’s story, and gave us permission to use the logo on his behalf.
Neon green laces and pops throughout represent Isaiah’s favorite color, and are reminiscent of Superman’s Kryptonite. Blue mesh and stitching on the upper, and red in the heel cushioning system and sockliner pay tribute to Superman’s suit.
If you look closer at the upper, you’ll see subtle arrows that can be interpereted as the ever-changing directions thatlife takes us in, including the ups and the downs. You’ll also notice an image of Isaiah himself peeking up on the outer heel.
The three colors from the Superman logo appear on the sole. Underneath the transluscent portions, you’ll notice comic-book-style word bubbles including the word “SEVEN” which is Isaiah’s favorite number.